About Us

Learn more about My Financial Counsel

My Financial Counsel connects millennial professionals and young families with independent, fiduciary Certified Financial Planners. Unlike other platforms, our selective network of CFPs® focus solely on providing hourly and project-based advice. They are prohibited from selling you products or requiring you to shift assets to them.

We understand that people come to us from different life stages and emotional points in their financial journey. So whether you are looking for a quick financial tune-up or a comprehensive review, we are your advocate in getting the financial guidance you deserve.

Get started by selecting your life stage.

Christine Su, Founder

Before starting My Financial Counsel, I worked at a major commercial bank and fintech startup. Despite my 10 years of experience in the financial sector, I ran into all kinds of challenges when searching for a personal financial advisor.

I couldn't believe nothing existed in the marketplace to help everyday people who want high-quality financial advice, without ulterior motives.

That's why I created My Financial Counsel — to help people experiencing the same frustrations I did. At MFC, we'll only match you with fiduciary advisors who you can trust, and who will help you achieve your goals. No hidden agendas necessary.